Facebook seems to get into the news if not daily, certainly weekly. That is both good and bad. Good because it is on peoples’ minds; bad because it is usually “bad press.” But what does it really mean to the company itself? In spite of the negative news, ad revenue is up and a survey of companies posting ads on Facebook shows an expectation of increasing their individual advertising budget for Facebook marketing. To me that means companies are getting a lot of return for their Facebook ads. To the public it means that LOTS of people use the social network for entertainment, news, and just a way to keep in touch with “Facebook friends.”
Let’s look at the most recent statistic as of October 2018:
(This information is officially updated once per quarter with the next updates scheduled for January 30, 2019.)
- Worldwide, there are over 2.27 billion monthly active Facebook users for Q3 2018 (Facebook MAUs) which is a 10 percent increase year over year. (Source: Facebook 10/30/18) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
- There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is hugely significant and shows the dramatic growth of mobile traffic on Facebook. Please note that this was the last official division received in IR press releases of a delineation of mobile DAU from other metrics. Mobile advertising revenue is reported and according to Facebook, it represented approximately 91 percent of advertising revenue for Q2 2018 up from 87 percent in Q2 2017.
- 1.49 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for September 2018, which represents a 9 percent increase year over year (Source: Facebook as 10/30/18). Sixty-six percent of Facebook’s audience would be considered DAU versus Monthly Active Users (MAU). The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
- In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
- 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
- Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source: Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
- Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).This stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. Sorry for the confusion – Source: Brandwatch – https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
- Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
Thought to take with you: Should I sign on to the EPIA Facebook page? What’s the risk? Sign on to Facebook and search “EPIA” and post interesting things? Take a look, might be fun and also profitable.