Florin Popovici

Secretary / INSTANT ICE

My name in Florin Popovici and the co-owner of the Instant ICE company which is one of the largest ice producers in Romania. Starting from 2023.

I am the secretary of the European Packaged Ice Association.

Our company, Instant ICE, was established in 2007 by two associates that have no previous experience in this field, but with a lot of enthusiasm. In our first year of existence we had the opportunity to be invited in Germany by one of the founders of the EPIA, Matthew Meredith, and we visit his Ice Factory. We have met in Matinal (a small city near Frankfurt) a few ice producers from all Europe and we put in practice Matthew idea to create an association. Being part in this from the beginning was a huge deal for us because we suddenly had acces to a lot of information that we miss: we saw bigger ice factories, we had acces to new suppliers, we discuss ideas with other members, we saw what was happening in other countries with this product. Basically being part in this association opened our eyes and mind to this industry. I can say for sure that this association helped our company to become what is it today.

I hope that in my new position in the board members of EPIA as a secretary I will be able to help revitalize the association which was affected by the lack of meetings and activity during the COVID pandemic.”